Sara Bonert’s Real Estate Blog

Blog About The Process Of Selling My Home In Hudson, Florida

First Post – Getting To Know Me May 17, 2007

Filed under: advertising, zillow — sara bonert @ 9:43 am

Hello welcome to my first blog post! 

I was exposed to blogging when I got hired by Zillow in October 2006.  When I learned of their corporate blogging efforts, my first thought was, who in the world has time to sit and read and write blogs.  Well, it turns out that quite a few people do….  I began monitoring the blogosphere for topics that interested me and learned how to set up feed readers.  Then I dipped my toe in the pond and left a comment or two here and there.  Next I decided to engage a little more and started my own blog on Active Rain and have gotten totally submerged in that community. 

Now I am a blogging addict and have decided to venture out of the womb of Active Rain and start my own blog. 

A little about me:

I have been involved with real estate Internet advertising for about 10 years. 

My first job out of college was with a dot.com started called Citysearch.com.  I went door to door selling websites to businesses in 1997, that was a tough sell!  Citysearch’s popularity eventually grew large enough to where the company verticalized and I began working specifically in the Real Estate category.  In order to get listings on Citysearch, we partnered with a company that prints The Real Estate Book. 

At The Real Estate Book I worked to teach Publishers and Real Estate Professionals how to merge their offline marketing effort with online media.  This role eventually manifested into me working full-time for the parent company of this magazine as National Sales Manager of Ebusiness, overseeing the online sales efforts of The Real Estate Book, the New Home Finder and the Apartment Finder magazines. 

After working there for five years, it was time to get back into the true dot com environment, where my heart really belongs and along came Zillow.com.  I believe Zillow is leading the charge in the online space today and am so excited to be working with the real estate industry as a Zillow employee.  I work in a team that handles industry relations with my primary focus of evangelizing Zillow to the Real Estate Community. 

I have personally met with over 500 Real Estate Professionals to discuss Internet marketing and have delivered countless group presentations on the subject.  But each with each meeting and presentation I learn something new from the community as it is a swiftly changing environment. 

I hope you enjoy my blog!

Sara Bonert